Game-changing AI uses in the fashion industry


Gallery: AI generated fashion

Various industries have been affected by artificial intelligence (AI), which has the potential to disrupt them through innovative technology, more efficient operational processes, and access to consumer and industry data that could provide firms a competitive edge.

An industry built on creativity and expression, fashion executives initially did not find AI automation to be interesting to use. In contrast to rivals who use conventional approaches, these applications can alter firms and produce considerable industry growth and revenues as we reach the hyper-digital age.

What are the new opportunities for designers and businesses, and why is creative AI so underutilised?

The initial applications of AI have emphasised quantifiable commercial requirements. Creativity is far more difficult to measure and much more prone to lag. But as more researchers create fresh models for creativity, the technology’s potentials become increasingly clear. The best buddies of fashion designers may soon be AI models.

Improved production

The majority of the production procedures used in the apparel industry today are manual, and the working conditions for the employees are problematic. Automation in the textile manufacturing industry is reversing these trends, though, thanks to AI-enabled technologies.

Automation made possible by AI can aid in overcoming these moral dilemmas. Robotics, for instance, can assist in automating dangerous or prone to error jobs in a manufacturing facility to reduce workload and enhance worker safety.

Improved fashion retail

Retail fashion stores frequently use AI-enabled solutions. Among the applications are:

Intelligent automation of repetitive back-office processes, including creating invoices, is possible.

Computer vision systems with AI capabilities can automate inventory management, minimize retail theft, enable cashierless automated businesses, and more.

Retail is another industry where RPA offers a variety of uses, including better marketing and customer relationship management.

AI for fashion design

AI tech is already generating full collection sketches or even product images just by entering prompt words. OpenAI’s DALL-E API image generator is one of the most used online tools .

Designers’ favourite tool may become an operating system for fashion that helps designers sketch, prototype, and produce new products.  

CALA is a fashion platform established in 2016 for designers looking for an approachable way to translate concepts into physical items. As the initial service to use OpenAI’s. 

It has been adjusted to work with CALA’s platform but shares a lot in common with AI art generators like DALL-E 2 and Stable Diffusion. Designers are instructed to first choose a base style from a list of 25 alternatives, such as a sweater, shirt, or tote, rather than submitting a text prompt in one lengthy string of text. The style is then altered by designers using generative AI in response to two text cues. The first one uses words and materials to describe the design, whilst the second one talks about the desired trimmings and features, such as cuffs or zippers.

Virtual merchandising

Many of us have items in our closets that we never wear because they are uncomfortable, look cheap, do not suit our body type, or do not match the rest of our wardrobe. It’s unavoidable when so many online retailers use photographs that entice us to buy but don’t always provide a true-to-life representation of a garment.

Artificial intelligence (AI)-enabled technologies such as augmented reality (AR) and virtual reality (VR) are now attempting to solve the above problem by bridging the gap between online and in-store purchase experiences.

For fashion brands, AI can be game-changer. It will allow for faster customer service, better user experiences in the store environment, and more sustainable business practices. The future of fashion is looking bright!

So, is AI the future of fashion?

AI can be a game changer for fashion brands and designers. It will enable faster customer service, better user experiences in the store, new design solutions and more environmentally friendly business practices. The future of AI fashion appears to be bright!

Independent fashion and art magazine for creatives world-wide

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